Bel Air Camera was established in 1957 by William and Maria Herskovic when they came to America from Belgium and opened a store in Westwood Village. William had many years of experience in the retail business operating one of the largest camera stores and portrait studios in Belgium. He believed in the principle of establishing an ongoing relationship with his customers by giving them excellent service at discount prices. While new customers enter the store daily, continued fine service to established customers keeps them coming back. Today this principle has not changed as we offer the same great service and prices to our online customers.